2023-2025

Obey Your Thirst

Sprite

Part of Sprite’s 2024–2025 relaunch of the iconic Obey Your Thirst campaign,

I led art direction across multiple films, including Copycat, Nah, and the holiday spot Anta Claus. I also helped bring new talent into the platform, including Anthony Edwards and Sha’Carri Richardson, the first female athlete featured in a Sprite campaign.

Beyond the films, I translated the campaign’s visual direction into evergreen photography and integrated out-of-home work. Using wide-angle perspectives with dramatic vantage points, the imagery created oversized portraits that amplified the individuality of the talent while reinforcing the idea of taking Sprite with you wherever you go.

TEAM

Agency: Majority
CD: Johana Martinez, Chanae Reed
ACD, Art: Barbara Rego
ACD, Copy: Jake Tannery
Post: No Sushi
Production: Anonymous
Director: Daps
DP: Rob Witt
Photographer: Andre Perry, Var (Jalen Hurts)

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