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MAKE HISTORY
OUT THE MUD
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THE BLUEPRINT
OH, WHAT A WORLD 2.0
ICONβS DELIGHT
IβM BARBARA REGO β MULTIβ’DISCIPLINARY CREATIVE
I was raised in Coastal Georgia by two military parents who taught me the value of making a difference and pursuing what you love with purpose.
My earliest creative inspiration came from music videos. After school or practice, Iβd rush home to watch shows like TRL and 106 & Park, fascinated by how artists used visuals to shape the identity of their songs.
That curiosity grew into a passion for visual storytelling when my parents gifted me my first Sony camcorder for Christmas. I began teaching myself how to shoot and edit long before stepping into a film classroom.
At the same time, I was an athlete, with softball as my main sport. Being a utility player meant learning how to lead, support, and show up wherever I was needed. That mindset still guides how I approach creative work today.
Iβve never believed creativity belongs in a single box. As a Creative Director with a focus in Art Direction, I bring taste, storytelling, and hands-on production to 360Β° campaigns, building worlds grounded in human truths and lived experiences.
Alongside my work in advertising, Iβm also an independent Visual Artist collaborating with brands and musicians on commissioned partnerships. My mixed-media style blends nostalgic references with digital and analog techniques, creating layered compositions that feel immersive and culturally resonant.
Iβve created for Sprite, Nike, Netflix, NBA, Coca-Cola, Microsoft, Red Bull, PUMA, Sony Music, James Harden, Cardi B, Outkast, JhenΓ© Aiko, Keke Palmer, MTV, Columbia Records, Fanta, Kids Foot Locker, Eastside Golf, Cole Haan, Hollister, General Motors, Mielle, The Atlantic, Kacey Musgraves, and more.
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