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COLE HAAN X HASAN MINHAJ

ART DIRECTION AND DESIGN

COMMISSIONED BY REED ART DEPARTMENT TO CELEBRATE THE RELEASE OF COLE HAAN COLLABORATION WITH HASAN MINHAJ. I WANTED TO SHOW THE ROOTS OF HASAN MINHAJ AND HIS FAMILY, DRAWING A LOT OF INSPIRATION FROM THE STORIES I HEARD BEHIND THE DESIGN OF THE SHOES.